Local SEO to get you found
by people looking for
a professional like you
A beautiful site isn't enough: it also has to bring you inquiries.
A beautiful site nobody finds doesn't help your practice. That's why we optimize every site for search engines (SEO) from day one: speed, clear structure, and local SEO to get you found in your city (or nationally, if you work fully online).
How you show up in Google's local results
What local SEO actually means, in plain words
Local SEO is the work that makes your practice show up when someone looks for a professional near them. It is not one thing: it is your site, your Google listing, and the signals that connect the two.
When someone searches your profession together with a city, Google shows a map with three businesses first, then the normal results. Local SEO is about getting into those three spots and staying there. Someone who finds you there is already looking for you: you do not have to convince them, they just have to choose.
of pages organized the way Google expects
so you show up with more space and detail on Google
performance report, included in the first year
What's included
Included in every site, from day one
Local SEO for psychologists, coaches and lawyers
Every profession gets searched differently.
Psychologists and therapists
People looking for a therapist almost always type the problem, not the profession: anxiety, couples, teenagers. We build the pages around those words and explain your approach clearly, so whoever lands there knows straight away whether you are the right fit.
Coaches and consultants
Your work often has no single name, and that confuses Google as much as it confuses clients. We settle on one clear specialisation and repeat it consistently across the site and your Google listing, so you stop competing with everyone who calls themselves a coach.
Lawyers and notaries
Someone with a legal problem searches the subject and the city, almost never a firm name. We give each practice area its own space, in language people actually understand, because trust is built long before the phone call.
Want to see what a site built this way looks like? Read the Sofia Pavanello case study, psychologist
How we work
Initial audit
We look at your field, your competitors, and the keywords your potential clients actually use.
On-page optimization
Titles, structure, content, and site speed built according to Google's guidelines.
Local presence
We set up or fix your Google Business Profile (included from the Growth plan), so people searching near you find you.
Monthly monitoring
A clear report every month so you know what's working, with no complicated numbers to interpret.
Google Business Profile: the part that matters most
For a local search your Google listing often counts for more than the site. It is what decides whether you appear on the map. Almost every listing we look at is incomplete: wrong category, service area never set, old opening hours, no reviews.
We fix it together: correct primary category, services listed, service area defined, photos and description consistent with the site. If you work without a public office you can hide the address and show only the areas you cover. It is called a service area business, and it is how ours is set up too.
After that it takes consistency: replying to reviews and keeping the listing current is worth more than any shortcut.
Where we work
We meet in person around Milan, Monza, Como, Varese and Bergamo, if you would rather talk it through face to face.
Everywhere else we work online, across Italy, and very little changes: most of our projects start that way. If you see clients at an office we focus on your city. If you work fully online we focus on your specialisation instead of geography.
Frequently asked questions about local SEO
Whoever needs you
actually finds you?
We build sites for professionals that get found on Google
and build trust from the first second.